SEO and its tools are an important part of a business if they want to rank high on search engines. A business should have to keep track of the website’s performance, monitor, and make changes when needed to be on top of SERPs.
An SEO employee needs tools to track the data related to rankings, links, and referrals, etc. There are some of the tools like Moz, Screaming Frog and SEMrush that can help businesses for achieving SEO supremacy.
Businesses must use the right tools to be successful with search engine optimization i.e. SEO. Without the proper tools, it’s impossible to find keyword research, identify technical problems, track traffic, and conversion trends, analyze competitors, track rankings and implement effective content marketing.
Therefore, there are 10 SEO Tools every Small Business should be using –
– This tool also called Google Webmaster Tool. It is Google’s free SEO tool. Once a business set up its account, they will get alerts if Google finds errors on their website and they’ll be able to view key status like keyword rankings, number of times your website showed up in the search results per keyword, number of clicks per keyword, and your click-through rate when your website showed up in the search results.
Besides, a business can link Google Search Console to Google Analytics to unlock even more reporting tools in their account.
Rank Ranger is an all-rounder and robust SEO analysis tool. Rank Ranger is best in tracking a business’ keyword rankings. They’ll be able to track their website’s organic rankings over time in the major search engines, besides, their local rankings in the map results. This will help a business in identifying the latest trends up or down in their rankings so they can adjust their strategy accordingly.
ImportXML is available in Google Spreadsheets. If a DBA is comfortable with spreadsheets, but he’s not familiar with ImportXML, then he’s going to like this SEO tool. Though it can be used to use any type of data into a Google sheet, from sources like HTML, XML, RSS, TSV, and CSV feeds, it is mainly useful for businesses trying to organize SEO webpage data with the help of tools. This SEO tool is a time saver.
Google Analytics is a free and powerful website analytics tool. Once it is installed properly on any business’ website, they’ll be able to report on any marketing tactics which drive the most traffic and which marketing tactics drive the most leads and sales alterations, which content visitors, prefer more and visitors use their site.
SEO Quake comes in the form of a browser plugin and is an all-in-one SEO toolbox. It’s a very handy and quick reference tool for evaluating both a website as well as the competition. It applies quick and easy SEO metrics for pages and maybe a full SEO Audit function which evaluates the quality of a website’s on-page and off-page SEO.
It is one of the biggest factors in a business’s local map rankings is credentials and citations. A citation is a mention of a candidate’s name, address, and phone number i.e. NAP on another website online.
The most common citations in business directories are Yelp, Bing Local and sometimes even Facebook business pages. Moz Local tool is one of the best tools available to quickly audit a candidate’s citations online.
Candidate can see if his information is reliable across all directories, if he’s missing any important directories, and if he has copied listings that could be dragging down their rankings.
Screaming Frog is an SEO tool with lots of features available. The free SEO Spider tool that a business can use to quickly conduct a technical SEO audit of their website is what sets it apart from other SEO tools.
After a DBA download the tool, all he needs to do to get started is type in their website domain name, and click the box to Crawl All Subdomains. They will see a detailed audit of all of their webpages in just minutes. Meta tags to error status codes, they can spot problems without taking the time to manually audit every one of their website’s pages.
Google launched its ill-fated social network i.e. Google+. Businesses or a single candidate with Google+ accounts are likely to appear at the top of rankings. Google formalized the practice and gave an SEO tool i.e.
Google My Business. Every small local business should have a well-maintained profile Google My Business profile. Because it helps their business to rank higher, location information integrated with Google Maps, it provides easy contact information and testimonials from Google. It’s a free and crucial SEO tool for every local business.
WhiteSpark is an SEO tool to find citations that apply to any particular business. Besides, they provide the choice and option to pay them to set up the citations to save you time.
Raven Tools allows a business to create digital marketing reports for SEO and Social Media. The Raven Tools reports pulling data from the most common tracking tools like Google Ads, Google Analytics, Google Search Console, Facebook, and Twitter.