When it comes to selling your product, you just offer it at attractive price but it doesn’t matter anymore. Even with world’s best product, your business may fail if no one knows.
There are large numbers of startups which crash in just five years. Businesses with most leads are the winners. The key here is to generate more leads. Even by selling an average product, you will still win. Leads means revenue, and revenue means profit most of the time.
Here are the smart ways to generate more leads online
Direct engagement with leads
You should engage with your customers directly. Most businesses prefer in-direct ways like FAQs. It doesn’t always work. On the other side, direct engagement uses forums, live chat, and help centers where reps are always available to ensure every query is fulfilled properly. Better engagement results in more leads and better words of mouth.
Make use of inbound and outbound marketing
Outbound marketing still matters more than inbound marketing, according to the statistics. It doesn’t mean you let go of inbound marketing. Deploy both methods equally as it will help generate leads.
Personalize your emails and be active in online communities by sharing innovative content and also solve common problems as part of inbound marketing. It will help build healthy relationships and build more leads.
Don’t hesitate to leverage new technology
New technology really sets a great trend in the market. For instance, smartphones trend across the world. In the same way, a lot of people access their emails or browse sites through tablets and smartphones. It shows why you need to invest in digital marketing and make your marketing compatible with those devices.
It will help you reach most numbers of your audience. In short, you should stay ahead with the latest technology and channel which will give you more leads.
Generate Leads on Twitter
Twitter is more than just a social media site but it is also considered a source of leads for your business. You can easily analyze aspects like time your follower’s tweet, details of followers etc. so you can reach your target audience which is associated with your business.
Create and optimize informative content
It goes without saying that content is the king to generate web traffic. It will help generate more leads but it should be informative. Quality content is an asset as it helps grab more traffic to your site even after its publish date. Be sure to include video, images, and infographics to drive engagement and numbers of shares.
LinkedIn is a professional social network and business-centric social media marketing site. It can be a great platform to attract more clients to your business. It also helps users publishing content to audience which is already engaged.
Help people on Quora
Quora is a Q&A based social media site which has millions of people from all walks of life post questions every day. Answer enough questions so they can spot your profile and hopefully visit your website.