Social Media has grown to an extensive level since the last decade and is still growing day-by-day at a very high rate. Social Media is that industry where you can pitch to the audience of wast diversity and at the same time increasing your chance of getting more and more business leads, sales, potential customers.
Social Media helps you to create a business community with customers from various domains but with like-minded thinking.
Out of all the Social Media Platforms like Facebook, Linkedin, Reddit, Instagram, “Instagram is the huge opportunity for creating a large customer base through great hacks”.
Instagram stories are a place to get creative. They are excellent for engagement, brand awareness, extra web traffic, and even e-commerce sales.
It has an addictive design, and people can spend loads of time going through the stories from the Instagram accounts they follow.
If you’ve been thinking about using Instagram stories for your business, now is the time to give it a try. Here are some ways you can go about doing just that.
Go Behind the Scenes with Your Business
Instagram stories are the perfect outlet to interview staff members or show a day in the life of your business. Give your followers an authentic look at the inside of your business.
This type of content makes audiences feel like they are special because they have an inside look at your business.
The temporary nature of stories will make them feel even more special, especially if it’s information you aren’t posting anywhere else.
Make Announcements and Breaking News
Instagram stories are instant, and so they’re a great way to share company news or make announcements. You might want to announce a new product, a new staff member, or a general update.
You have to keep your followers up to date on all the business happenings. This can also make followers feel special, especially if you are breaking news on stories before you post it anywhere else.
Have an Influencer Take Over Your Stories
Find an influencer in your niche and have them take over your stories for the day. They will attract all of their followers and if they are in your field, their followers will probably be interested in your content.
This can be a great way to cross-promote and reach new audiences. And the influencer will love it as well because they’ll have more exposure to your followers. Everyone wins.
Give a Shout Out to Your Followers
The casual nature of Instagram stories makes them a great place for you to interact with your followers more directly than you might on your normal feed.
Your followers will love the shout out, and you can even share the posts from their regular feed. You can also have a photo contest and share the entries.
Tell a Story
There’s a reason they are called Instagram stories. You can use the slideshow feature to put up a narrative with a beginning, middle, and end.
This will help your followers to remember your message, making them more aware of your brand. It will also help to connect more with your followers as audiences tend to connect on an emotional level to stories.
Create a Poll
Polls are a great way to create posts that get a lot of engagement and interactions. You can even use them for market research. Or they can simply be a way for you to get to know your customers more.
Get creative and ask questions that make people think or share information they wouldn’t otherwise know.
Ask a Question
The question sticker allows you to ask your followers open-ended questions. Similar to the poll feature, you can use this feature to find out more about your audience.
They will also encourage customer interaction with your brand. And you will show that you care about the opinions of your audience, which can really help with brand loyalty.
There are quite a few stickers you can use. You can use different emojis or tag your location. There are a lot of benefits that come with location stickers.
For example, your story will be added to the location’s official story. There are a ton of other stickers that will help you to get more creative with your stories.
Use the Reaction Slider
Like the polls and questions, the reaction slider allows followers to interact with your stories as well. Any time your followers interact with your stories, it’s telling the algorithm that the content is good content that users are really engaged with.
This will cause it to show up in more people’s stories. You can use the heart eyes reaction slider to ask followers how much they like a certain product or use it in a more creative way to find out more about your followers.
Like the posts in your regular feed, you can add hashtags to your stories. This will cause them to show up in that particular hashtag.
Do your research and find out which hashtags are the most popular. You want to find hashtags that are popular but not so popular that your content will get lost.
Finally, all these points can be highly beneficial for your business to grow easily and without even spending a penny over the ads and paid campaigns.
These are just some of the ways that you can use Instagram stories for your business. You can also use your strategies your methods that best suits your product, industry, and customers you are serving.
Get creative and come up with new ways to use stories to communicate with your followers and get them to engage with your content.