Content marketing is one of the most reliable ways to attract traffic, create brand awareness, and win customer loyalty. More and more companies today realize the need for active work on content marketing.
Today, it is not enough to have an online store; it will not bring the results that the owner expects. To increase your ROI (return on investment), you need to create a unique online representation, and it is precisely for this that competently compiled content is required.
An effective content marketing strategy will help to engage the target audience, to achieve visitors` engagement, etc. You can also get promising leads, improve conversions, and position your business correctly.
According to Demand Metric, content marketing costs 62% less than traditional marketing efforts. In this case, this type of marketing brings three times more leads.
In this article, we will try to figure out which content marketing ideas might work. Also, consider the approaches that need to be applied for the development of Internet business.
E-mail-Newsletter and Content
The e-mail newsletter is a great way to start generating literate content. The Campaign Monitor claims that with every dollar spent on an e-mail list, the return is in the form of an ROI of $ 38. Naturally, such results can be achieved with proper delivery.
For the proper organization of mailings, you can use various tools and approaches. For example, you can send personalized letters to customers.
This category includes welcome and informational letters, which are confined to one or another promotion. Seasonal and thematic messages have a positive effect on sales.
You can also inform customers that the product they need is out of stock.
The key to success is personalization. When addressing customers, their interests must be considered. As soon as you have a quality database for sending letters, you will receive an excellent channel to reach the target audience.
Particular attention should be paid to headlines; many buyers lose interest in the text if they are not hooked from the very beginning.
You might be surprised, but magazines remain in fashion and attract readers. Subscription-enabled content allows you to build strong relationships with your target audience and turn readers into followers.
For online stores and online business, magazines can turn into the personification of your business. Consider starting to publish your magazine or catalog, and you will soon notice how customer loyalty is increasing.
Using a glossy quality magazine, you can combine “physical contact” with digital technology. It is also worth using modern technology for the convenience of readers. For example, provide photos of products with QR codes so that they can be scanned using a mobile device.
Instructions and product guides
The instructions and the so-called product guides have become very convenient and practical tools for content marketing. Telling customers how to use this or that product, you can encourage them to purchase your product.
In such instructions, it is essential to provide useful information, to help the consumer, and not to pour water.
Detailed instructions will help you gain the image of an expert in your industry. Increasingly used and educational videos. They also help generate traffic.
When doing online business, it is not easy to find websites that agree to place a link to your online store. Typically, website owners do not want to associate their resources with some stores (unless they pay for it).
An excellent option to attract attention is to post blog posts on behalf of your website/store. For example, if you sell products for babies, you can write interesting posts on the forums of mothers.
Publishing useful content, you can link to your website and cite it as an example of the products that you sell.
To become a successful blogger, it is always important to remember that you are writing to your audience.
No need to make texts overly promotional, sure to bring good examples in your writings.
Speak to people in the same language so that your post can motivate them. Provide your readers with useful and vital information; accompany it with photos, videos, graphics, etc. All this increases interest.
Custom content is crucial to the success of the online business. Users create this content; we are talking about the materials that they dedicate to your company or products. This includes reviews, impressions, etc.
Visitors will receive user content posted on the company’s website. According to Businesswire, 85% of users find such content more convincing than the materials that the company/store prepares.
It is essential to encourage your customers to leave feedback on products and services.
To do this, it is also worth getting representation in social networks. For example, you can encourage users to sign such content with a particular hashtag, indicating the name of your brand.
Stories based on actual events related to the product/company are always perceived with enthusiasm. The main thing is, do not overdo it.
There is no need to invent something, and stories should be real. As a rule, the fake is quickly found, which leads to severe reputational losses.
With the help of similar stories, you can tell about your brand, increase loyalty to it. It is essential to provide information that will be interesting to readers.
You should not persist with advertising: the message should be read between the lines, and not hit right in the forehead.
The story is worth using emotional coloring. It is also recommended to encourage readers to share their own stories.
Large companies often use this marketing technique. For example, firms engaged in the production of clothing and equipment for tourism often make thematic documentaries.
Naturally, the characters in them use the products of the firm’s customer.
Active agents of influence are bloggers with a broad audience, show business stars, etc. The main thing is the ability to influence the masses. Any mention by agents of the influence of your brand or product will be a benefit.
Properly selected, unique content is an excellent opportunity to stand out from the competition. It is essential to remember a few fundamental rules.
No copywriter can talk about your product/service/company better than you. Therefore, it is necessary to give a detailed introduction.
Even better, the content person is inside the company and is well aware of all the processes.
There is a big difference between advertising text and blatant lies. Do not lie to your customers and consumers. A lie will be revealed, after which it will be almost impossible to keep deceived people.
Refuse to copy materials from other websites. In addition to the fact that search engines immediately identify plagiarism, you also get a fat minus in your karma.
Reputation is something that has been created over the years but can be destroyed in one day.
In any case, they have greater importance to the content.
It is due to the correctly selected materials that you can stand out from the competition. The average consumer is not so important to buy a particular product from you or someone else.
Therefore, the main goal should be the desire to snag the consumer. That is precisely what can be done with content.