In today’s digital world, the online conversion process has become one of the more important measures of success for any business. Particularly when we talk about the development of small businesses.
The successful online conversion depends upon several basic things that can help us to quickly, easily and successfully convert our small business into e-commerce.
Only 22 percent of companies are satisfied with their conversion rates. In other words, this is a great opportunity for anyone who wants to utilize e-commerce for his small business.
Choosing a Name and a Product
The most important part when converting a store into e-commerce is choosing the right product to sell. For example, solving a customer problem is an efficient way to create a product people need. Or appealing to enthusiastic hobbyists, since consumers that are passionate about a hobby or a trade are more inclined to spend money on such products.
After this, we have to name the brand, as the right name is vital for the successful conversion.
It showcases a company’s differences and quickens acceptance from customers. It should be short and simple as this makes it easier to remember, pronounce and to fit in the header of a homepage.
Next comes finding the right domain name .com is a standard and most popular and recognizable top-level domain, although you may need to choose another if that one isn’t available.
A good domain name supports a brand, is short, unique and memorable but also SEO-friendly and relevant to the information provided on the e-commerce site.
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SEO and Website Design
Successful E-commerce depends on SEO or search engine optimization – a process of generating more organic traffic from search engines like Google or Yahoo.
An optimized eCommerce SEO ensures that product pages appear in top organic search results. 75 percent of people never go past the first page of search engines.
E-commerce SEO also includes keyword research, especially commercial keywords that show buying intent.
One of the more important parts of conversion is proper website creation and design. This is where we add products, upload their images, descriptions, and details.
Your website is the first representation of your brand. Fast, simple and beautifully designed Website captures the attention of the audience and leads to higher conversion.
It should also have an optimized UX and be customer-friendly.
Most eCommerce businesses fail because they are product-oriented and not customer-oriented.
A successful eCommerce will find a need in the market and then create a solution for that need. For example, query-based websites and forums can be used to find real-world problems, or tools like SEMRush and Google Keyword Planner shows terms that people frequently search.
The same applies when choosing the right eCommerce platform, as the right platform simplifies customers purchase and thus leads to higher conversion.
Also Read: How to Build a Personal Brand
The crucial part of a conversion process is that we have a toll-free number, on our web page, through which we can resolve occasional problems and customer complaints.
Toll-free numbers, like 1800 numbers, also allows tracking of the number of people that call and thus can be used for analytics.
A visible phone number on your website can increase conversion by a 0.5% (3% is conversion maximum) since people feel comfortable with a brand that has a face behind. Such brands appear more credible for the shoppers and they trust those brands and their products more.
Analytics and metrics
All eCommerce stores must monitor their analytics and metrics to improve their products and online stores, and to offer their consumers what they want. This is especially true for a small business where every spent dollar is important.
We need to gain an understanding of how customers find the eCommerce website and navigate through it. There are different tools for monitoring and analyzing such data that can be valuable to an eCommerce store.
In 2017, eCommerce was responsible for $2.2 trillion in sales and will grow to $4.5 trillion by 2021. Using the aforementioned steps for creating the eCommerce can lead small retail business stores to finally receive a part of that “cookie”.