During the month of March 2019, a large number of websites saw a drastic drop in their ranking or search traffic. The likely cause for this was a recent Google algorithm update.
On 12th March Google released what was dubbed as ‘March 2019 Core Algorithm Update’. This update affected the SEO of thousands of websites around the world.
Algorithm updates are not an unknown phenomenon; Google does this regularly, and in most cases, they do not announce the update.
However, every once in a while the search engine introduces a game changer update. SEO professionals try to decode these changes in algorithm through trials and error and implementation of various strategies until something clicks.
With this March update, Danny Sullivan confirmed the update in response to online questions.
Regrettably, though, Google hasn’t provided any light on the update or guidance on how the update will affect websites.
This does not come as a surprise; Google is known to be secretive about their algorithms with the exception when they want to instigate specific behavior from websites such as with the declaration of a mobile responsive site, mobile-first indexing, quality of content, security through HTTPS, and others.
In all these revelations, Google wanted sites to behave or operate in a particular manner and imposed a penalty on those that did not abide.
Is the Update a Downgrade or an Upgrade?
Data obtained from SEO research shows that the update did not bring a huge change.
On the other hand, some SEO gurus are treating this update as more of a downgrade than an upgrade due to the worldwide impact on websites.
This was attributed to the fact that sites that saw a drop in their ranking during the previous update saw their ranking and traffic surge during March.
What I think is that the new update is rebalancing the changes made by the previous update to make things more equitable.
Even Google referred website owners to its earlier advice “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.”
How Should SEO Professionals Approach Updates?
Whenever there is an update, and we see a drop in our raking the first question that is asked is ‘How to fix this?’ It is a completely wrong approach in Google’s eyes.
Google states that there is no fix if your websites drop its ranking after an update. You should instead focus on generating high-quality, relevant content and overtime your content may rise relative to the competitors.
Well, this response may not be appetizing for most and won’t stop SEO guys from trying their strategy, which can work. However, Google is right too.
Generating high-quality content for a long period of time is the best SEO strategy. Google is motivated by only one objective – bringing high-quality, relevant content to the users.
As long as you working towards the same goal as Google, your ranking will remain high and you will receive tons of traffic to your website.
Even if you have seen a drop in your ranking with this new update, sticking to white-hat SEO practices and working parallel with Google will eventually see your rise above your competitors.
At SEOZ, our SEO strategy is always to work parallel with Google.