Whether you’re a business trying to get your content in front of the right eyes or a freelance writer
trying to make a name for yourself in your industry, for your blog to be seen, you need to put it in front
of the right audience.
When you think of promoting your blog you may think of just sharing it across your social media
platforms will do the trick. While that can work, there are so many other options to promote your blog
content and get it in front of a wider audience.
This article will go over some of the many way’s businesses can promote their content to increase their
reach and obtain more potential leads.
Optimize your content
To be seen online, your content needs to be properly optimized. This means using the right SEO strategy to gain visibility on the search engines.
So, let’s start with the basics. Before you start writing blog content, you need to know what target keywords to use and include in your blog posts. By developing proper keywords, you will be able to reach a more targeted audience given that search query.
When it comes to your blog content, keyword placement is important. Your keywords should be placed in the following places:
- The title
- The meta description
- The first paragraph and throughout the body. Avoid keyword stuffing. Keywords should be placed naturally throughout the article
- Images alt tags
- URL structure
Optimizing your blog to include the keywords you want to target will place your content higher in web searches and put your content in the eyes of the right target audience.
Your content should also have a responsive design, meaning that it can be properly read on any device. If the content is not easily readable, especially on a mobile device, customers are more likely to leave the site, resulting in a loss of potential customers.
Responsive design features mean that your website and blog’s format adjust automatically to fit the device it is being accessed on (i.e. mobile or desktop view).
Responsive design will ensure that your webpage and content is easy to read on any device that your customers visit your site on.
Integrate your blog within your main product/service pages
If you’re blogging for a business or brand, try incorporating your blog posts within product pages or other landing pages. Just make sure to only place them where it makes sense.
This will direct traffic to your blog while boosting the user experience. Leading your customers to your blog can help establish your credibility, as you can provide them with expert insight on a given topic.
TransUnion ShareAble for Hires is a great example of how to integrate blog posts within your main site.
When presenting a list of what their services include, they give their users an opportunity to learn more by providing a link to their blog page.
You can also simply include a link to your blog on the main navigation page of your website. People shouldn’t have to search for your blog page, so make it easily accessible from your business’ main page.
Republish to sites that are willing
The more your content is spread across different sites, the more people will see it. Some blogging sites are willing to republish your original post onto their site.
This can be a great way to reach a new audience, especially if it’s a larger publication.
That post can then lead those readers to discover your blog where the original post was published.
Write a guest post
There are tons of sites that accept high-quality guest posts. Not only is this a great way for you to promote your blog content, but it’s also a great way to establish yourself as a leader within your industry.
Write a unique post for the target site that includes an author bio with a link to your blog page.
Do a round-up post
Roundup posts are a collection of suggests on a topic from various experts in your field. These are super easy to create and allows you to reach a more targeted audience by featuring leaders in your industry.