About 80 percent of all consumers start their decision-making process on the internet, which is why more and more Tasmanian entrepreneurs are showing interest in the field of digital marketing.
Everyone knows that the HR department has a pivotal role in any business. After all, your business is just as reliable as your team and your HR is in charge of handling your personnel in virtually every aspect.
However, some might question just how cost-effective it is to invest in HR management development for a small digital marketing agency.
Namely, your HR team will be in charge of so many vital tasks and there are several that are, by far, the most important.
A safe and productive environment
HR is the go-to place for an employee that has a problem. This means that they’re your workforce’s first and last line of defense when it comes to bullying and mobbing within the office.
One more reason why this is so important to keep in mind is that not all of your employees will feel safe enough to come out with a claim or accusation against someone in your employ.
Therefore, your HR representative needs to learn how to recognize the first warning signs. The reason why this is peculiar in digital marketing is due to the fact that a lot of agencies employ telecommuters.
Payroll and benefits
First of all, a lot of this depends on your payroll model. For instance, your employees could receive a monthly salary or be paid hourly. Second, you can determine how often you wish to pay your employees.
Here, you can go with once per month, every week or every other week. The choice is yours. Next, you need to classify your workers, giving them a salary based on their rank within the company.
Lastly, automating this via software or payment service is always a smart and reliable choice. Having your employees on performance pay is a common trend in the digital marketing industry.
Recruitment and hiring
One of the most important tasks of your HR department is the fact that they need to take an active (even leading) part in your recruitment process. Depending on the skill of your HR department, you might gain access to various recruitment pools.
For instance, some particularly innovative HR representatives are even using the advantages of disability employment services in Tasmania in order to get the most out of the talent available to your small enterprise. Remember, as a small enterprise, every single person in your employ makes a difference.
Training and development
The next issue that your HR needs to deal with is helping your employees train and develop their skills. Keep in mind that, as a small business, you won’t be able to afford to hire top talent but will have to groom experts of your own.
The second best thing for you, in this scenario, is to hire promising prospects and groom them to assume these positions in your business.
Training and development processes are pivotal in digital marketing, seeing as how the majority of tasks require either analytical or creative work.
Another important thing for you to keep in mind is the fact that finding talented prospects and grooming them isn’t that good of an idea in a scenario where they leave your employ soon after.
Therefore, it’s the job of your HR department to ensure that they’re content in your employ. If they have any issues that would make them want to leave in the nearest future, it’s the job of your HR to recognize this before the situation escalates.
While this may sound a bit cold, your employees are your assets and the loss of an employee can cost your company dearly.
Communication between departments and hierarchical structures
One more thing you need to bear in mind is the fact that your HR has a major role in communication between your departments, as well as between different levels of your hierarchical structure.
This means that they’re in charge of coordinating between your company’s workforce and management, which is often an ungrateful task. Still, it’s one of the most important things for the overall team unity.
They do so via various mechanisms and this further contributes to the importance of their role within your company.
According to Price’s law of productivity, it’s only a handful of your employees that’s doing the bulk of the work within the office.
What this means is that only a small fraction of your employees are actually doing all the work in your company.
The problem that comes from this lies in the fact that, in a small business, a single idler can cause a major productivity problem, due to the fact that your work capacities aren’t that great, to begin with.
As we’ve already mentioned, since your digital marketing agency already employs telecommuters, these things might be somewhat more complex.
As you can see, each of these seven reasons is important enough for you to seriously invest in HR. However, put together, they clearly become one of the most vital functions for your enterprise.
This is why you might want to consider growing your own HR department and investing in proper HR management software. It’s also worth outsourcing in order to get more specialized HR services.
Either way, this is a problem that definitely deserves a professional solution.