From the past two years, video marketing has rapidly grown rapidly in the market. Without incorporating video marketing into your business or marketing strategy you can’t stand out in the market. No matter how unique and beneficial your idea.
According to a survey, 72% of marketers have started using video marketing. In which, Out of that 87 % of marketers feel video marketing is an important part of their marketing strategy.
Video marketing is surprisingly overtaking the content marketing and now all the social network channels launch the video ads, video marketing fastly grow and replacing the content advertising model.
Let’s find out ways video marketing will help you grow your business.
1). Brand Awareness:-
Do let people know who are you. Building trust with video marketing is not difficult. People empathize with visual content more than text. Create a video and add some emotions.
Spread the awareness about your business that yes you’re into the market. Present your product and services in front of customers. Let them know what you have to offer.
2). Specify Your Product and Services:-
Once you establish into the market with successfully creating a brand name. Now specify them how you’re different from others. What makes your product/services special. Why you & not them? Specify your product benefits with the problem.
Take an example of the problem and solve with your product/services. Make sure that customers understand your product advantage over other products’ solution. Video content has a lot of social proof & demonstration to offer.
3). Make a “How To” Videos:-
How-to videos are generally for teaching customers and engaging them to use your product/services. This Video Marketing Ideas will help your customers to learn something and if they find it helpful then they may even come back again and subscribe to your channel for future videos. Great way to build brand advocacy.
4). Communicate Your Value Proposition With Fun Video:-
Creating a short video with fun engages more customers to watch and share your video. More likes & shares you get the more conversions you will obtain. Funny videos get thousands of likes and share on social media. With good humor, you can connect your product/service & communicate your product’s value proposition & how it solves customer’s pain-points.
5). Launch a Promo:-
Yes. before launching a product into the market launch its promo. Tell about the specification, advantage, cool things about the product. What’s new? explore its features. Develop an interest and curiosity among the customers to explore and buy it.
For Example, if you’re promoting an upcoming event. Launch its promo and create an interest in between customers to buy the tickets. This tactic 100% works and increase the number of sales of tickets. Both Facebook Watch & YouTube provides you with the opportunity to launch the promo to generate hype.
6). Present a Portfolio:-
Present a portfolio of your business. Reveal some interesting stories of your journey of how you came to be. People on the web are looking for inspiration & motivation, your story can be the thing that may inspire them. There are You-Tubers who invites entrepreneurs to share their story, you may even land up such opportunities.
7). Educate Your Customers:-
Yes, educate your customers with new things in the industry with examples. Things should be going different in the future. Teach them on specific topics related to your niche. Give them reasons to consider you as a credible source of insights, this may help you establish thought-leadership in the industry.
8). Social Videos:-
Create and upload more videos on social networking sites. Keep your videos short and engaging so that users come and watch the complete video. Try spicing things up by adding humor and aligning the same with relevant context. Humorous videos a good chance of getting viral.
9). Tell them about your Mission, Vision, and Goals:-
Explain your ideas to customers let them know about your mission, vision, and goals. The more they know about you the more they trust you. You may share your victories with the tribe you have helped build. Let them feel the connection with your brand. You going candidly Go Live on Instagram, Facebook & YouTube to share updates & engage with the tribe.
10). Video Case Study:-
You can interview your clients & customers to create a comprehensive Case study. The case study will highlight how your Product/services help them to achieve success or goal.
Case Studies/Success stories are one of the greatest social proof & help build trust. The good thing about video case studies is that even people who aren’t your customers or part of your tribe will still be interested in consuming your video case studies because of the knowledge they can obtain, maybe some of them are studying business or entrepreneurship; consuming your content is exactly what they were looking for.
Nowadays people love watching videos rather than to read a number of paragraphs. 80% of web traffic comes through the mobile. Every day 5000+ new users are active on You-Tube. It shows how video marketing comes into trends.
Just creating a video is not enough you have to promote them on video sites. Here is the list of video submission sites where you can share your videos and get the number of new users and customers on your website.
Users love to watch short and funny videos. So make sure at the time of video making you make it short and engaging. Also the quality of sound and picture matters.
Here we discuss only a few benefits but video marketing can help you in more ways. Keep these tips into the mind while making a video.